Do Anti-Aging Products Benefit You
Wrinkle creams are an essential part to many womans beauty range and in this article I will discuss what to look out for when choosing an anti-aging product. The question is “Do these anti-ageing products actually work?”
Don’t Waste Money on an Anti-Wrinkle Cream That Doesn’t Use Clinically-Proven Ingredients
This year alone, the cosmetics industry will reap billions of dollars in profits, even amid a slowing economy. When it comes right down to it, people love cosmetics, and are willing to spend ample amounts of their hard earned dollars in attempts to look and feel their best-especially when it comes to the realm of anti-aging products, more importantly anti-wrinkle creams.
Avon Anti-Aging Cream - “Face Lift in a Jar” Claims Misleading
The global cosmetics company Avon was recently taken to task by the Advertising Standards Agency (ASA) in the UK, over what they ruled were “misleading” and “unfounded” claims about the anti-aging effects of their face cream, ANew Clinical Thermafirm.
Marketing in leading magazines included claims that this new cream was a “face lift in a jar” and a “home alternative to surgery”.
Avon’s claims, such as ANew Clinical gives ‘clinical dramatic results’ using ‘triple sonic technology’ were challenged by the ASA, concerned that claims that the cream was ‘an exclusive technological skincare breakthrough’ were misleading and could not be supported by scientific evidence.
In the opinion of the ASA, if the cream was being martketed as an “alternative to surgery”, then the consumer could reasonably expect the product to provide approximately equivalent results, given the bold claims that were being made for the product.
The ASA stated, ” Because we had not seen satisfactory evidence for those effects, we concluded that the claims were misleading”
Which Wrinkle Creams Work During Menopause
During menopause, changes in your body decrease the elasticity and moisture of your skin, causing many women to start looking for effective skin cream treatments. The good news is there are wrinkle creams that work wonders for aging skin. Skin problems are fairly common during pre-menopause and menopause.
What Are the Highest Rated Wrinkle Creams?
There are some ways that you can find out what the highest rated wrinkle cream product is on the market, but the first thing that you should do is determine what constitutes the best product. If you are looking for the best selling product you might find that it is not necessarily the product that is very effective for your wrinkles. When you are going to buy wrinkle cream, these differences are very important.
