Natural Skin Care Product
Natural SkinCare
Is it just a lot of hype and hot air? Is it something we want to believe in? Should we worry that the slick marketing machines out there are telling us what we want to hear about natural skincare, but cleverly avoiding the truth? Let me digress here for a moment and share with you a couple of examples of this type of "on the edge" marketing power that have reared their heads recently in our household. It's not natural skincare, but it's a pretty good parallel....
My husband could not start the day without his two slices of toast with lashings of peanut butter. Last week, he saw a new brand of peanut butter advertised as "made from whole peanuts" and he made a point of writing this on our shopping board in the kitchen - to be honest, I was never sure if he knew we had a shopping board, let alone write on it!
But, ever-loving wife that I am, I searched out this new brand of super peanut butter but didn't buy it as it was almost 50% dearer than the usual store brand that I'd been buying for years. He was a little dismayed and protested that the new brand is made from whole peanuts - that's why it's dearer... (No wonder he's a highly successful and super charged business consultant!).... I asked him what he thought the usual brand of peanut butter was made from - recycled cardboard?
He'd only seen what the marketing boys wanted him to see and he hadn't given it a moment’s thought. He had been sold by implication.
Another great example of this is the TV campaign that’s on at the moment for "filtered milk" - gets you thinking, doesn't it? Have I been putting this non-filtered muck on my corn flakes every day for the last umpteen years? I could have been seriously ill - go get two quarts of the filtered stuff, immediately!
And so it is with natural skincare. It's the implication that you're buying the most natural, the most effective product you can possibly buy - all geared to our dream of looking good. I recommend that you take a close look at the list of ingredients of the product and research the active ones to check on the potency you need for the best effect.
You may well find ....
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