Anti Wrinkle Skin Cream

Advertising Watchdog rules that Anti-Wrinkle Cream ad was misleading

The Johnson & Johnson ad for RoC Complete Lift claimed to give a 'measurable' lift to women's skin

But, an official investigation has ruled that is no firm evidence that this skin cream reduces wrinkles.

The Advertising Standards Authority ruled that Johnson & Johnson's sales pitch for RoC Complete Lift was not supported by "robust science".

In press advertising, Johnson & Johnson claimed a two-month clinical study proved that its product gave middle-aged women young-looking skin. An independent expert found, however, that the study's methodology was flawed because it lacked objective measures, records and corroborating photography. In addition, it had been carried out by a Johnson & Johnson employee.

"We concluded the ad was misleading," said the ASA, which banned the advert and warned the US medical, pharmaceuticals and consumer giant to consult the Committee of Advertising Practice before advertising again.

In the latest embarrassment to the £15bn-a-year global cosmetics industry, Johnson & Johnson claimed that women who used RoC CompleteLift would experience a "measurable lift".

A patented ingredient in the product called THPE was "clinically proven to work in just 8 weeks of use," the advert said. A footnote explained: "Clinical study, 41 women, 8 weeks of use."

Members of the public complained after noticing another statement in the small print that the product did not give a "physical lift".

Johnson & Johnson said in its defence that its research showed the product gave a "measurable lift" as long as people used it – rather than a permanent lift.

Skin care anti wrinkle cream in Skin Care Products - Compare ...

Buy Skin care anti wrinkle cream from top rated stores. Compare prices, read reviews, and save on Skin Care Products at Bizrate.

Anti-Wrinkle Sheep Placenta Extract Cream | Anti-Aging Skin Cream

#1 anti-aging skin cream trusted for its unique formula containing sheep placenta extract, which triggers self regeneration of skin cells, manuka honey and retinyl ...

Wrinkle Creams Review: Best Eye Cream, Anti Wrinkle Cream & Face Cream

Looking for unbiased wrinkle creams reviews? The best eye & face creams, anti wrinkle creams, skin treatments and anti aging products. Find out what works!

Best Anti Aging Wrinkle Cream Reviews

Lifecell is the best anti-aging skin care product Iâve ever seen. Nothing else comes close in terms of effectiveness and reliability. Other creams are as effective ...

Amazon.com: Wrinkle Cream | Anti Aging Face Cream & Eye Cream - 1 ...

With an incredible 46 ingredients that exist naturally in your body (so it's safe and gentle on your skin!) Eternal Spring Serum performs like no other anti-aging and ...

HydroxatoneÂ® Official Site | Anti-Wrinkle Cream | Anti-Aging

HydroxatoneÂ® skin care productsâ unique triple-power formulation helps reduce the appearance of fine lines and wrinkles to make skin visibly smoother and youthful ...

Neutrogena Healthy Skin Anti-Wrinkle Cream | eBay

This page was last updated: Feb-03 07:35. FINDING_TREATMENT_15, FINDING_TREATMENT_57, FINDING_TREATMENT_68 Number of bids and bid amounts may be slightly out of date.

Neutrogena - Healthy Skin Anti-Wrinkle Anti ...

Healthy Skin Anti-Wrinkle Anti-Blemish Cream is the only anti-aging treatment that combines the #1 wrinkle fighter with the #1 blemish fighter in one easy-to-use formula.

Anti wrinkle creams

Rediscover your skin's youthful strength, firmness and resilience. Thanks to a unique firming and anti-wrinkle effect that fortifies skinâmaking the skin plumper ...

eBay - freeze 24 7 anti aging treatment anti wrinkle cream skin ...

Amounts shown in italicized text are for items listed in currency other than U.S. dollars and are approximate conversions to U.S. dollars based upon Bloomberg's ...