Anti Wrinkle Skin Cream

Advertising Watchdog rules that Anti-Wrinkle Cream ad was misleading

The Johnson & Johnson ad for RoC Complete Lift claimed to give a 'measurable' lift to women's skin

But, an official investigation has ruled that is no firm evidence that this skin cream reduces wrinkles.

The Advertising Standards Authority ruled that Johnson & Johnson's sales pitch for RoC Complete Lift was not supported by "robust science".

In press advertising, Johnson & Johnson claimed a two-month clinical study proved that its product gave middle-aged women young-looking skin. An independent expert found, however, that the study's methodology was flawed because it lacked objective measures, records and corroborating photography. In addition, it had been carried out by a Johnson & Johnson employee.

"We concluded the ad was misleading," said the ASA, which banned the advert and warned the US medical, pharmaceuticals and consumer giant to consult the Committee of Advertising Practice before advertising again.

In the latest embarrassment to the £15bn-a-year global cosmetics industry, Johnson & Johnson claimed that women who used RoC CompleteLift would experience a "measurable lift".

A patented ingredient in the product called THPE was "clinically proven to work in just 8 weeks of use," the advert said. A footnote explained: "Clinical study, 41 women, 8 weeks of use."

Members of the public complained after noticing another statement in the small print that the product did not give a "physical lift".

Johnson & Johnson said in its defence that its research showed the product gave a "measurable lift" as long as people used it – rather than a permanent lift.

Estee Lauder's anti-wrinkle cream ad banned over misleading claims (New Kerala)

London, Jan 7 : A skin cream from the cosmetics company Estee Lauder, which claimed to make wrinkles disappear instantly, will no longer be advertised after watchdog ruled that the commercial were misleading.

Banned: Estee Lauder ordered to pull advert for wrinkle cream after claims are proved false (Daily Mail: World News)

An advert for a wrinkle treatment which promised to dramatically reduce lines has been banned. Estee Lauder claimed women would 'see wrinkles disappear instantly'.

Watchdog finds flaws in anti-wrinkle cream ads (Independent)

The cosmetics company Estée Lauder was not justified in claims it made about one of its anti-wrinkle skin creams because research carried out on the product was seriously flawed, according to the Advertising Standards Authority (ASA).

>Anti Wrinkle Creams (Handbag.com)

I am 24 and thinking i should start using some sort of anti wrinklesque cream in an effort to prevent so i dont have to try and cure in a few years. I already do my clinque 3 step twice a day (except after a late night) but want to step it up a bit!

Tried and tested (Daily Telegraph)

Your guide to the latest health and beauty products with Kimberly Thrower. This week: Elemis ProCollagen Marine Cream.

Natural ingredients are flourishing in the skin-care industry (Seattle Post-Intelligencer)

The beauty industry has been exploring a less exotic location for inspiration: the supermarket produce aisle.

Veggies invading the skin care market (International Herald Tribune)

Though vegetables and fruits in cosmetics have been around for a while, beauty formulations with ingredients like tomato and mushroom have been appearing with increasing frequency.

'I feel so fat if I go over 8st': Arlene Phillips on her battle with chocolate - and why she wants more sex on TV (Daily Mail)

Strictly judge Arlene Phillips, 65, lives in London with her second husband. Here she tells the MailOnline about Strictly, her glamorous past, and how she spent Christmas.

Skinlastin Experiencing Rising Sales Amid Recent FDA Botox Warning (PRWeb)

Recent FDA warnings--issued in early February of 2008--have advised consumers of newly learned risks that are associated with using the popular injections, Botox. Of the risks, dangerous side effects such as respiratory failure and death have been warned of by the FDA. This recent report has spurred the sales of safer, all-natural and clinically-proven anti-wrinkle creams like Skinlastin, which ...

Imperfect circles (Tulsa World)

"Dark Shadows" was an entertaining TV show. Dark shadows under your eyes, though? Not so much. Dark circles have various causes, said Dr. Jeff Alexander, medical director of the Skin Care Institute at 6565 S. Yale Ave., Suite 110. The good news, though, is that they can be treated.