Anti Wrinkle Skin Cream

Advertising Watchdog rules that Anti-Wrinkle Cream ad was misleading

The Johnson & Johnson ad for RoC Complete Lift claimed to give a 'measurable' lift to women's skin

But, an official investigation has ruled that is no firm evidence that this skin cream reduces wrinkles.

The Advertising Standards Authority ruled that Johnson & Johnson's sales pitch for RoC Complete Lift was not supported by "robust science".

In press advertising, Johnson & Johnson claimed a two-month clinical study proved that its product gave middle-aged women young-looking skin. An independent expert found, however, that the study's methodology was flawed because it lacked objective measures, records and corroborating photography. In addition, it had been carried out by a Johnson & Johnson employee.

"We concluded the ad was misleading," said the ASA, which banned the advert and warned the US medical, pharmaceuticals and consumer giant to consult the Committee of Advertising Practice before advertising again.

In the latest embarrassment to the £15bn-a-year global cosmetics industry, Johnson & Johnson claimed that women who used RoC CompleteLift would experience a "measurable lift".

A patented ingredient in the product called THPE was "clinically proven to work in just 8 weeks of use," the advert said. A footnote explained: "Clinical study, 41 women, 8 weeks of use."

Members of the public complained after noticing another statement in the small print that the product did not give a "physical lift".

Johnson & Johnson said in its defence that its research showed the product gave a "measurable lift" as long as people used it – rather than a permanent lift.

Introducing NEUTROGENA CLINICAL(TM) with ION2COMPLEX(TM) Technology (PR Newswire via Yahoo! Finance)

After years of research and ten new technology patents, NeutrogenaÂ®, the #1 dermatologist-recommend skin care brand, introduces NEUTROGENA CLINICALâ¢, featuring a breakthrough new anti-aging technology known as ION2COMPLEXâ¢ to revitalize the look of collagen-depleted skin.

An Apple a Day Keeps the Wrinkles Away -- Drop the Botox and Kiss Lines Goodbye with Eclos (PRWeb)

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An Apple a Day Keeps the Wrinkles Away -- Drop the Botox and Kiss Lines Goodbye with Eclos (PRWeb via Yahoo! News)

The Acai Berry is SO last season! The latest buzz in skincare is Eclos Swiss Apple skincare that harnesses the power of plant stem cells for younger looking skin.

Looking bright (The Star)

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GBK (GBK Productions) and Healthytrim.com Hosted Luxury Gift Lounge Honoring 2010 Oscar Nominees and Presenters @ W ... (PRWeb via Yahoo! News)

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How to battle big pores, blackheads, whiteheads and oily yet dehydrated skin (AsiaOne)

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And Stephanie Rivers talks to the experts to tell you the do’s and the don’ts for getting that naturally healthy glow (Khaleej Times)

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Hanna Isul facial lifts woman's stress, produces noticeable results (Fort Worth Star-Telegram)

Week after week, since the physical-and-mental holiday smack-down, I've been telling myself to slow down long enough to get a really good facial. Doing so usually revives me, and with the stress I tend to carry around -- not a good idea for women of a certain age, particularly those who stress plenty over the aging process -- I feel good knowing that I've done something kind to my skin.